My Alter Ego

#60 Earth Hour

The beautiful and very talented Dana Yotov has embarked on an ambitious project to raise awareness for Earth Hour within Second Life, taking sixty profile shots of Second Life Residents to represent  sixty seconds.

On Dana’s Blog she writes eloquently about Earth Hour and her continuing personal commitment to this cause.

Below is an excerpt from her blog

ABOUT EARTH HOUR 2013 IN REAL LIFE

Hundreds of millions of people, businesses and governments around the world unite each year to support the largest environmental event in history – Earth Hour.

More than 7,000 cities and towns in 152 countries and territories switched off their lights for Earth Hour 2012, sending a powerful message for action to save the planet. This year, more than 200,000 individuals accepting I Will If You Will challenges on YouTube to turn their symbolic action for the planet into an ongoing commitment to a sustainable future.

Earth Hour is organised by the World Wildlife Fund (WWF). With almost 5 million supporters and a global network in over 100 countries/territories, it’s one of the world’s largest and most respected independent conservation organisations. WWF’s mission is to stop the degradation of the Earth’s natural environment and build a future where people live in harmony with nature.

Finally – don’t forget to turn all you electrical appliances off on March 23rd  – 20.30 -21.30 of your local time.

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